December 12 2024 – Holly Ong
Sibeiho Sambals Launch in Whole Foods. AF Chili Chunka Sambal, OMG! Sambal, OMG Sambal, Boomz Sambal, Umami Spicy Bold Flavor, Versatile cooking Sauce. Good Food Award Winner. Sambal
We have some sambal-icious news to share! Sibeiho Sambals have officially landed on the shelves of Whole Foods Market stores across Washington and Oregon. This is a huge milestone for us, and we’re beyond excited to bring bold, spicy, and umami-packed Singaporean flavors to even more homes across the Pacific Northwest.
At Sibeiho, we’re all about making it easy to enjoy authentic Singaporean sambals in your everyday meals. From stir-fries to sandwiches, our sambals are here to elevate your cooking game. Here’s what you can find at Whole Foods:
- AF Chili Chunka Sambal*: A tangy, garlicky sambal with rich texture, perfect when mixed with mayo for a next-level fried chicken sauce.
- OMG! Sambal: A cook with anything versatile sambal that adds a perfect spicy and savory kick to stir-fries, pasta sauces, and more.
- Boomz Sambal: A caramelized, funky bold sambal ideal for pairing with grilled cheese sandwiches, roasted vegetables, and marinades.
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*Good Foods Award Winner
A Community Effort
This milestone didn’t happen overnight, and it certainly wasn’t achieved alone. We also want to thank YOU—our amazing #SibeihoFam—for your unwavering support. From farmers markets to specialty stores and now Whole Foods, your love for our sambals has fueled this journey.
We’re so grateful for the guidance and support of organizations like Xcelerate Women, Built Oregon, and the Whole Foods Leap Program. Their mentorship and encouragement have been instrumental in helping us grow and reach new audiences.
Where to Find Us
Sibeiho Sambals are now available in the sauces and condiments aisle at Whole Foods Market locations throughout the Pacific Northwest. So, the next time you’re grocery shopping, grab a jar (or two) and get ready to bring delicious, bold, umami spicy heat to your table!
About Sibeiho
Sibeiho is an award-winning Singaporean food startup based in Portland, Oregon, co-founded by Holly Ong and Pat Lau. Our mission is to transport you to the tastes, sights, and textures of Singapore with our signature sambals, inspired by Chinese, Malay, Indian, and Nonya culinary traditions. Made in small batches using all-natural, local (whenever possible) ingredients, Sibeiho Sambals are a versatile way to add bold umami flavor to your meals—whether as a condiment or an ingredient in recipes.
We’re proud to share that our sambals have earned three Good Food Awards*, recognizing our commitment to craftsmanship, flavor, and social responsibility.
Want to learn more? Check us out at Sibeiho.com or follow us on Instagram @sibeihosibeiho. We’d love to see your sambal creations, so don’t forget to tag us!
^Speak like a Singaporean:
SiBeHo [See -Bay -Ho]
Used to describe something or someone as very good. AKA F-king Good.
Origins: Chinese Dialect (Hokkien); Profanity (but we promise you won’t offend anyone if you use it).
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2022 Good Food Award: Pantry for AF Chili Chunka Sambal
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2022 Good Food Award: Snack for OMG! Sambal Kachang
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2023 Good Food Award: Pickle for SG Nonya Achar Pickle
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